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- Date: Wed, 6 Mar 1996 07:35:44 UTC
- Subject: SEC investigates Camelot CEO
-
-
-
-
- I thought that current and potential CAML investors should be interested in
- this. Sorry for the length!
-
-
-
- "THE BLACK KNIGHT OF CAMELOT"
-
- HIGH-FLYING DANNY WETTREICH HAS
-
- SHUT DOWN COMPANIES, DESTROYED JOBS,
-
- AND DRAWN THE SCRUTINY OF TWO FEDERAL AGENCIES,
-
- BUT HE SAYS IT'S WHAT THE STOCK
-
- MARKET THINKS OF HIM THAT COUNTS.
-
- BY MIRIAM ROZEN
-
-
- THE DALLAS OBSERVER
-
-
- Danny Wettreich, a 44 year old native of London, England,
- personifies precisely what many find repugnant about
- American capitalism.
-
- In the 13 years since he moved to Dallas, Wettreich has bought
- and shut down businesses. shuffled millions of dollars in secur
- ties, drawn suspicion from two federal agencies, and thrown many
- people out of work.
-
- "He's the most ruthless businessman I've ever met," says Lila
- Gill, a private investigator who researched Wettreich's past for
- Golden Triangle Royalty & Oil, a publicly traded Texas company
- that Wettreich once threatened with a hostile takeover.
-
- A former motorcycle-parts dealer. Wettreich now runs Camelot
- Corporation, a publicly traded holding company riding the
- internet tidal wave. He dismisses the lawsuits, angry partners,
- and jobless Americans he has left behind. It's not his history of
- closing businesses that matters, scolds Wettreich it's the value
- of shares in Camelot today. One can sum up his credo like this,
-
- ~It's the stock price. stupid!~
-
- Wettreich's philosophy is evident in the framed trophies in the
- windowless conference room at his company's far Nonli Dallas
- headquarters, four small newspaper clippings from the business
- section of The Dallas Morning News. The stories chronicle the
- glorious four day period in late August when Camelot's stock
- became the second-most active on the U.S. composite trading
- index, soaring from $1.97 to $7.03 per share.
-
-
- The recent slump in high-tech stocks has knocked Camelot
- back down to $2.75, but that's still impressive for a company
- that has recorded three straight unprofitable years. It's also multiplied
- the value of the Wettreich family's beneficially
- controlled stock holdings to a heady $20.7 million.
-
- None of it has happened by accident. Wettreich has boosted his
- company's market value by tirelessly touting its showcase prod-
- uct, a computer-software program called Digiphone.
-
- Digiphone is designed to allow Internet users to talk to each
- other long-distance for only the cost of Internet service. The
- software wasn't even available for sale until September, but during the
- months before its release, Wettreich had helped promote it among penny-stock
- mavens through the computer online service Prodigy as well as on a World
- Wide Web site.
-
- In Dallas, Wettreich conducted dog-and-pony shows through-
- out 1995 for the financial press and potential Investors.
- Interest mounted with the news also touted by Wettreich that a member of the
- legendary Hunt clan, H.L. Hunt grandson Clark Hunt,
- participated in a $1.2 million private placement of Camelot
- stock.
-
- Camelot hit it really big that week last August because CNBC
- financial tipman Dan Dorfman, recently sullied by reports of a federal probe
- into his ties to stock promoters, predicted the company's annual revenues
- would skyrocket from $1.18 million to as much as $100 million, estimates
- that even Wettreich had to
- acknowledge were `pure speculation."
-
- In the past six months, the hype has helped Wettreich's unprofitable
- company raise more than $7 million through public
- stock offetings and pnvate placements.
-
- Today, Camelot seems to stand on the edge of the high-tech boom, in control
- of a sexy new software product and a burgeoning chain of "Mr. CD-ROM" retail
- software stores; though Camelot operates only five Dallas locations that
- have been open four months, Wettreich projects an expansion to 100 franchise
- stores across the country by the end of 1996.
-
- What's uncertain is whether Digiphone will catch on any better than the
- video telephone among consumers. And what's not
- generally known among those dreaming about Camelot are the past business
- failures of their English knight in shining armor.
-
- "I don't want to rehash old, irrelevant information," says Danny Wettreich.
- The CEO of Camelot Corporation has parked his large,
- pinstripe suited frame in an upholstered chair in the company conference room.
-
- He has a similar response when asked about practically anything more than
- two years in the past, "I must say that all this is
- old history and totally irrelevant to our present situation, Our
- stockholders are very pleased with our performances."
-
- Wettreich prefers to talk about the brilliant strategy that has made his
- company a market darling. In addition to selling a hot
- product through giant retailers like CompUSA and Best Buy, Wettreich
- boasts,Camelot Corporation is creating a vertical
- niche for itself by selling Digiphone on the shelves of its own Mr. CD-ROM
- stores.
-
- Says Larry Boyd, a Collin County lawyer who sued Camelot and its chairman,
- "They are clearly in the business of trying to help
- people get excited about their stock. What is annoying to me is that they
- never have had any[net] income."
-
- With Wettreich, there is often more-andless-than meets the eye.
-
- The "management biographies" section in Camelot Corp.'s 1995 annual report
- sums up the CEO's British business career suc-
- cinctly: "Mr.Wettreich was an executive with two London, England, merchant
- banks in the mid-1970s. Subsequently he was the
- owner-manager of a private distribution company, and thereafter chief
- financial officer of a $60 million retailer listed on the
- London Stock Exchange."
-
- In truth, Wettreich's early years were considerably more colorful than that
- summary suggests.
-
- After earning his degree in business services during the early 1970s from
- the Polytechnic School of London,an Institution one tier below a
- full-fledged British university,Wettreich worked for two years in the
- corporate finance department of two
- investment banking houses, Hambros Bank and Charterhouse.
-
- Wettreich launched Zara Securities Group, a business he named after his
- wife.Zara, who came from a wealthy family. The
- holding company traded in spare motorcycle parts and invested in real
- estate.By 1980, Wettreich had taken a job as chief financial officer of
- Bambers Stores, PLC his father-in-law's company. (He sold or shut down
- Zara's holdings over the next three years.)
-
- The 150-store clothing chain, with shops throughout England, had performed
- quite well before Weltreich came on board. During his three years there,
- Bambers, which once earned as much as 3.5 million, began running in the red.
- According to court filings,it lost $7 million in 1983.
-
- Wetireich quit in July of that year, sold all his Bambers stock, and moved
- to the United States.Two months later, Bambers went
- into receivership, the British term for bankruptcy, rendering its stock
- nearly worthless.
-
- As chief financial officer, Wettreich presumably played a role in the
- company's rapid decline, but the timing of his departure was fortuitous for
- him and conspicuous for the stock holders!
- In an article published shortly after Bambers announced its receivership,
- The Daily Telegraph reported that Wettreich, the
- son-in-law of the chairman, had been unable or unwilling to aid accountants
- investigating the company 's books because be had emigrated to Dallas, Texas.
-
- The company's shareholders later sued six former Bambers directors,
- including Wettreich and his father-in-law. The suit
- charged that the defendants and the company's outside auditing firm had
- breached their fiduciary duties and run up $4.31 mil-
- lion in excessive costs. The suit also alleged the directors had improperly
- changed the method of valuing the company's stock dur-
- ing Wettreich's tenure. Ultimately, some of Wettreich's codefendants
- settled, allowing him to testify in later litigation that the case had been
- dismissed.
-
- By then, Wettreich had long been a resident of Dallas.Wettreich says his
- prime reason for moving across the Atlantic in 1983 was to give his three
- children a chance to grow up in the cradle of capitalism, which he
- determined was Dallas."I made a decision to rear my kids in a pro-capitalist
- environ-ment," he says.
-
- Before moving his family, he had already started a fledgling resorts
- development company based in Dallas, named Texas Country Gold, Inc. The
- company owned a country club called Country Gold on Cedar Creek Lake, 50
- miles southeast of Dallas."When I made the decision to emigrate,"Wettreich
- says, "I started acquiring real estate in Texas."
-
- Low-key and quiet, Wettreich seems the antithesis of the high-powered,
- polished pitchman. Outside the office, he favors flannel shirts and jeans.
- He seems to have happily shed the oppressive formality of his birthplace for
- the more casual style of Dallas. "I didn't like English taxes and I didn't
- like English weather. I don't want to spend a lot of time worrying about
- accents and schools."
-
- By 1985, he had set himself up as a financial wrangler in Dallas, selling
- his Country Gold club and establishing Wettreich Financial Consultants. The
- new business focused on public companies, and soon began carrying out what
- would become trademark transactions: merging dormant public companies with
- fledgling private ventures to allow entrepreneurs to sell stock
- without going through the expense and hassle of an initial public offering
- (IPO).
-
- Typically, a businessman who wants to raise money in the public market to
- expand must pay accountants, printers, bankers,
- and lawyers to meet the hefty Securities and Exchange Commission disclosure
- and filing requirements to launch an IPO. On average,
- those costs run between $100,000 and $200,000, according to Lawrence
- Steinberg, a Dallas corporate lawyer associated with
- Jenkens & Gilchrist. Then the entrepreneur must pay investment bankers a
- commission usually about 10 percent of the amount raised to market, or
- underwrite, the offering.
-
- Wettreich offered entrepreneurs a way to dodge much of that trouble and
- expense by merging their ventures into existing public companies. Through
- press releases, Wettreich would promote a company's newly acquired assets,
- boosting the stock
- prices and, at least temporarily, the value of the company. According to
- deposition testimony, Wttreich's firm typically received a fee of $20,000 to
- $30,000 for such services.Wetreich could also make money if he had invested
- in the stock and managed to bolster the price.
-
- Wettreich would scan financial reports and classified advertisements to find
- dormant public companies, concerns that were trading at low stock prices and
- had few, if any, performing assets. He would then place his own classified
- ads in newspapers nationally, announcing that he had clean, publicly traded
- shells to offer.
-
- The practice was an enormous bookkeeping undertaking. Wettreich testified
- that he cannot even recall all the names of companies he acquired and merged
- with shells.SEC searches for companies affiliated with his name have yielded
- lists of more than three dozen.
-
- The transaction that Wettreich does proudly recall produced Phoenix Network,
- a company now traded on the American Stock Exchange. In 1987, San Francisco
- entrepreneur Tom Bell saw Wettreich's classified ad offering a shell company
- for sale. Deeply frustrated, Bell had been trying unsuccessfully for years
- to raise capital for his business concept of selling trunk-
- line telephone service directly to companies and then going back and
- subcontracting the service from big common carriers,including U.S. Sprint.
-
- Bell flew to Dallas to spend time with Wettreich and his family. "I found
- him to be a very straightforward guy," says Bell. "If he
- said he was going to do something, he did it."
-
- Bell and Wettreich merged the start-up telephone service company with an
- inactive shell company, christened the new entity Phoenix Network, and began
- selling stock.
-
- It worked. Bell acquired the capital he needed to launch operations and the
- deal was also profitable for Wettreich. Bell estimates that Wettrelch earned
- $2.5 million by the time he sold his shares and quit his company
- directorship in late 1989.
- Although Bell expresses disappointment that Wettreich pulled out so soon, he
- doesn't complain. Phoenix's stock price has continued to rise. The company
- is now worth about $105 million. "Danny makes things happen," says Bell. "He
- is just looking to hit the big home run."
-
- In October 1988, Wettreich acquired the company that would become the
- predecessor for Camelot. In what the Dallas Business Journal termed "an
- unusual stock transaction," Wetireich used his children's trust, a
- stock-transfer company he had established,
- and the issuance of new shares, to take control of Bolyard Oil & Gas, a
- struggling Denver-based publicly traded company,from the family members who
- had held majority ownership.
-
-
- On paper, Wettreich merged a private stock-transfer company he owned into
- Bolyard, paying for the acquisition with no cash but by issuing 8 million
- shares of stock.He gave the former directors of Bolyard shares in the new
- company. In practical terms, the deal meant that Wettreich assumed control
- of the Denver oil company, which traded on the NASDAQ exchange.After the
- merger, he moved Bolyard's headquarters to Dallas. The family directors
- resigned from the board. Wettreichpromised in press releases
- to expand and diversify the company, which had reported a
- $67,785 loss on the previous year's revenues of $100,819.
-
- Within three months of Wettreich's takeover, he had changed the company's
- name to Camelot Corporation. Wettreich says be selected the name because it
- had "good connotations on both sides of the
- Atlantic , martyred President John Kennedy in America, the legend of King
- Arthur in England".
-
- With his new company, Wettreich threatened a series of hostile takeover
- bids, mostly in the oil industry. Three of his tar-
- gets were: Big Piney Oil & Gas Company, based in Salt Lake City; Golden
- Triangle Royalty & Oil Company, in Cisco, Texas;
- and Tyrex Oil Company, based in Casper,Wyoming.
-
- Wettreich did not actually acquire-any of the companies. But he didn't walk
- away empty-handed either. In April 1990, Wettreich bought 1.8 percent of Big
- Piney's outstanding shares, announced a shareholder solicitation to replace
- the directors, and filed suit. The company offered him $75,000 to
- settle.Deposition testimony shows he took the money and backed off.
-
- The Golden Triangle directors got the same result by playing hardball.
- Responding to his takeover moves, they sued Wettreich and dug up information
- about his past business dealings.
-
- "His general [approach] was to take over a company, strip it, leave the
- shareholders withnothing," says Golden Triangle director Robert Kamon,
- president of the company at the time. Kamon says Golden Triangle's tactics
- scared Wettreich off.
-
- Wettreich denies he was intimidated, and says he quit simply because "the
- fight wasn't worth the winning."
-
- In 1993, as Wetireich tried to take over Tyrex, his own auditors were
- complicating his ambitions. Hein & Associates, a Dallas
- accounting firm, had refused to meet the deadline for submission of
- Camelot's annual report to the SEC. In August 1993,Wettreich fired the
- accountants; that month,he also abandoned the move on Tyrex. "All we can do
- is hire more auditors." he told the
- Dallas Business Journal. "They didn't complete our audit, and we don't have
- an explanation for it."
-
- In a letter to the SEC reported in the November 15,1993 issue of Accounting
- Today, Hein & Associates said it failed to meet the deadline because of
- concerns about Camelot's transactions with members of Wettreich's family, as
- well as the propriety of certain Wettreich deals. The accountants reportedly
- asked the SEC to look into the company's acquisition of a building and a
- related mortgage, payable to a trust for the benefit of Wettreich's
- children; Camelot had issued $175,000 in preferred stock to repay the
- debt.The deal, the accountants stated in their letter,"caused us to question
- the economic substance of the transaction."
-
- As a matter of policy, the SEC will not confirm or deny the existence of a
- pending investigation or one that led to no formal action. There is no
- formal record of any action against Wettreich
- or Camelot.
-
- A Dallas partner at Hein & Associates,while declining to elaborate,
- confirmed that the SEC did make inquiries about the matter. Two former
- Camelot employees also say SEC investigators interviewed them about Camelot
- and Wettreich.
-
- Wettreich says he is unaware of any SEC probe into any of his dealings, and
- that no one from the agency has ever questioned him. While all three oil
- companies struggled to escape Wettreich's grasp, other businesses embraced him.
-
- Kathleen Williams, 48, now works as a professional photographer in Portland,
- Oregon. When she met Danny Weltreich in July 1991, she owned and operated
- Business Investigations, Inc., a successful private investigation firm that
- concentrated on researching financial institutions and their officers.
-
- Williams' firm was one of 28 nationally to have the approval of the
- Resolution Trust Corporation to probe failed financial institutions, a
- growth industry in those days. The year she met Wettreich, she had won the
- small businessperson of the year award
- from the Association of Women Entrepreneurs of Dallas. Inc. Magazine had
- even run her picture. Internal Revenue Service returns show her six-year old
- business earned $67,275 before taxes on revenues of $2.55 million and that
- she employed more than 100 people. Out of the blue, Williams
- recalls,Wettreich telephoned her during the summer of 1991 and told her
- Camelot Corp. wanted to buy her company.
-
- A professional at ferreting out financial bad guys. Williams found Wettreich
- convincing. "He wined and dined us for six
- weeks. He came across as real smooth."She says Wettreich promised to help
- her expand the business nationally, to let her keep running it, even offered
- her a seat on his board of directors. She knew she could be outvoted by
- Wettreich and his in-house
- lawyer, Jeannette Fitzgerald, because they comprised the entire board, but
- Williams trusted Wettreich.
-
- Wettreich proposed an all-paper transaction. Camelot would purchase her
- company for $312,000, to be paid through Camelot
- shares, priced at $3 apiece. Williams received no cash, but she and a
- partner also received preferred shares in Camelot.
-
- Only days after the deal closed on July 8,1991, Wettreich fired all but five
- of Williams' employees, telling her it would be more economical to contract
- out the work. Williams was skeptical. But "at first," she says, "I tried to
- tell myself it would work out."
-
- Things went from bad to worse. Though Williams says Wettreich assured her he
- would expand the company and let her call the shots, he was making all the
- decisions. She was angry and panicked, but she could see no way out.
- Wettreich had acquired
- control of all her company's receivables, which she later valued at
- $249,912. She says she no longer even had access to the com-
- pany's accounts.
-
- Without notice, Williams says, Wettreich stopped paying her
- company credit-card bill.
-
- "You can't do anything," she recalls, "because you don't have
- any money."
-
- In December 1991, the Dallas Area Rapid Transit Authority rejected BII's
- request for certification as a woman-owned business, citing Williams' sale
- of the company to Camelot. The company's formal status as a business owned
- and controlled by a woman had been critical in its receipt of work from the
- RTC. Though the DART ruling suggested the RTC would also conclude that the
- Camelot purchase constituted a change in ownership. RTC rules require a
- contractor to inform the agency of any ownership change.
-
- Wettreich decided to say nothing to the RTC,
- presumably to protect the work it received under
- the "woman-owned" provisions, according to Williams.
-
- The company continued to work for the RTC.
-
- In March 1992, Williams quit, saying she was unwilling to continue to
- collaborate in the company's misrepresentations. "BII is continually
- represented as a woman-owned business, when, in truth and in fact, it is
- not," Williams wrote Wettreich in her resignation letter.
-
- "This violates my personal honesty, my sense of character, and demonstrates
- a total lack of integrity on the part of the
- company which is intolerable to me."
-
- The following month she told the RTC of her concerns about BII's woman-owned
- status.
-
- While the RTC began to investigate,Williams filed a $3 million suit in
- Collin County district court against Wettreich and Camelot. She alleged that
- Wettreich had misrepresented BII as a womanowned business to win work from
- the federal government.
-
- Researching Wettreich's past, Williams and her attorney, Larry Boyd, added
- other claims:
- that Wettreich converted company assets to personal use; that he violated
- SEC rules by failing to notify Williams, then still a Camelot director, of a
- March 1992 privatestock placement; that Wettreich violated securities
- regulations by failing to disclose
- Williams' resignation in SEC filings; that he allowed his children's trust
- and brother to buy Camelot stock at unfairly low prices; and that Wettreich
- manipulated the company's stock to dilute the value of others' shares while
- boosting his own assets and those of his children's trust and a company
- owned by his wife.
-
- On the stock-manipulation allegations, Williams cited Camelot's April 1992
- purchase of a building owned by the children's trust; the building was then
- transferred back through Camelot to another company, Forme, Inc., which
- Wettreich's wife controlled.
-
- (One former business associate pronounces that company's name "for me,"
- insisting that the name reveals the company's true purpose.
-
- Wettreich says he cannot remember his inspiration for the name,
- but that the final "e" is silent.)
-
- Wettreich denies any stock manipulation or confusion of personal and
- corporate assets. He says he disclosed all material corporate events in his
- routine filings to the SEC and that Williams' suit, on many points,reflects
- "an incorrect understanding."
-
- The RTC sided with Williams on her central point. In correspondence with the
- agency, Wettreich had claimed that his wife, Zara, through her shares in
- Camelot. owned a majority of BII, Williams' old company. He also claimed
- that Fitzgerald, his in-housefemale lawyer, operated the Camelot subsidiary
- on a day-to-day basis.
-
- On February 22,1993, Howard Cox, director of the RTC's Office of Contractor
- Oversight & Surveillance, recommended revocation of BII's woman-owned
- status. While agreeing that Zara held majority ownership in the Camelot
- subsidiary, Cox con cluded that, from July 1991 through August 1992, Danny
- Wettreich had run the busi-
- ness, setting its policies and doing the bulk of its hiring and firing. The
- RTC barred BII from receiving preference in contract
- awards on the basis of woman-owned-and-operated status.
-
- By the time of the RTC ruling, the decision about BII's status was moot;
- there was no more promising investigations company.
-
- A year later, in March 1994, Wettreich reached an out-of-court settlement
- with Williams. The terms of the settlement remain confidential, but her
- attorney, Larry Boyd, says the deal covered the costs of her litigation and
- compensated her for her lost business.
-
- Today, Wettreich dismisses the significance of Williams' suit. He paid her,
- he says, because "the cost of the litigation was hor-
- rendous." About Williams, he says, "This was a disgruntled ex-employee";
- about her allegations, "Pure nonsense."
-
- Wettreich offers no apologies for shutting down companies. "My function is
- to do what is correct for my stockholders. If our decision was to close the
- business down, the result has been positive for our shareholders."
-
- Last summer's spike in Camelot stock price would have benefited those, like
- Williams, who had received stock in exchange for their businesses; but
- Williams and several others who parted ways unhappily with Wettreich wanted
- nothing more to do with him and sold their shares before Camelot's price
- climbed.
-
- In extracting a settlement from Wettreich, Williams broke fresh ground. Most
- of the small-business owners who sold their companies to Wettreich and felt
- cheated never attained any measure of revenge in court.
-
- Linda Blanchard, for example, didn't know Wettreich from a stranger when he
- first called in July 1992, inquiring about purchasing the real-estate
- appraisal company Blanchard and her father had built. The Camelot CEO's
- pitch sounded good. Recalls
- Blanchard; "He said he wanted to buy my business and put offices all over
- the U.S."
-
- Given the Dallas real-estate slump, Blanchard knew she needed to expand her
- commercial and residential appraisal business nationally. Wettreich and his
- shareholders, she thought, could take on the burden and risk of expanding
- the company for her.
-
- Wettreich offered to have Camelot buy McKee Blanchard and Associates for
- $162,500, payable in Camelot stock.
-
- By the end of July, Blanchard had agreed, with the understanding, she says,
- that she would continue to operate the company.
-
- Just days later, Blanchard concluded she had made a terrible mistake. "It
- was an awful nightmare experience," she says. "As soon as he bought my
- business, I never talked to him again. I opened and the very next day he got
- my receivables and my cash."
-
- On October 1, just two months after buying her company, Wettreich walked
- into Blanchard's office and told her; "Go home." He was shutting down Mckee
- Blanchard.
- Litigation is still pending with the landlords of the building Blanchard and
- her employees had occupied, but Blanchard says she didn't have the energy or
- resources to sue Wettreich; all her cash was in the business and he had
- taken it. I just wanted
- to wash my hands of him."
-
- Wettreich says he closed the businesses he bought from Williams and
- Blanchard because they "depended on the individuals who were managing them"
- and the two women failed to meet his standards as managers.
-
- Never mind that both women had run their companies profitably before the
- companies were acquired by Camelot.
-
- Wettreich contends he shouldn't be faulted for buying companies with bad
- managers, and he insists his shareholders don't think so either. As
- evidence, he repeats his management mantra: "The ultimate proof of the
- pudding is in the stock price."
-
- In July 1993, Camelot Corporation made the leap from real-estate services to
- wholesale videotape distribution, purchasing 40 per
- cent of New Jersey.based Goldstar Video Corp. Goldstar distributed
- children's videos,including such titles as Ernie's Big Mess and Dr. Seuss'
- Hop on Pop, to grocery and drugstore chains.
-
- In exchange for the minority stake, Wettreich gave Goldstar owner Ronald
- Goldsmith 500,000 shares in Camelot, then valued at $218,750. But In October
- 1993, three months after Wettreich bought into the company, Goldstar filed
- for Chapter 11
- bankruptcy protection.
-
-
- Goldstar's death appears to have resulted from a self-inflicted wound.
- Goldstar acquired its videos almost entirely from
- Random House, paying the company a $1 royalty on each tape, with a
- guaranteed minimum annual fee of $1 million. The Random
- House agreement required Goldstar to restrict its distribution to
- supermarkets and drug-store chains.
-
- In bankruptcy-court pleadings, Random House said it had terminated its
- contract with Goldstar because it caught the
- company violating the distribution restrictions beginning in May 1993,
- before Camelot had invested in the company.
-
- The cancellation of the contract doomed the company. In its 1995 annual
- report, Camelot reported that it had written off its
- remaining equity investment with Goldstar.
-
- Weftreich says he was unaware how severely the relationship between Random
- House and Goldstar had deteriorated. "It
- was not a good investment," he said.
-
- Despite its rocky past, despite its lack of profitability, Camelot would
- rise to national attention-and make Wettreich's stock worth millions on the
- back of a single product: Digiphone.
-
- The Digiphone story starts with the entrepreneur behind it: Kevin Corson, a
- 38 yearold resident of Portland, Oregon. Corson, who had previously
- developed and marketed a voice recognition program called Voice Blaster, met
- Wettreich in early 1994 when Stephen Froelicher, a Florida businessman, had
- introduced them.
-
- Wettreich had gone into business with Froelicher in 1993, buying
- Froelicher's catalogue CD business,for $25,000 cash and 202,000 shares of
- Camelot stock valued at$143,000. Together, Wettreich and Froelicher
- developed the concept for the Mr. CD-ROM retail-store chain. The two opened
- a test store in Florida, which they later closed.
-
- Froelicher had known Corson through the CD and software business. When
- Corson told him about his plans to take public a company based on the new
- software he had programmers developing, allowing virtually free long
- distance telephone calls via the Internet, Froelicher urged him to contact
- Wettreich.
-
- Corson called, then flew to Dallas. "I hung around for about a month," he
- recalls. Corson says he recognized, by perusing old SEC documents, that
- Camelot and Wettreich had experienced their share of financial woes. He
- would have a good idea, and he wouldn't get the right marketing," says
- Corson about Wettreich's past business ventures, "or he'd have the marketing
- but he wouldn't have a good idea."
-
- Corson, however, was undaunted. Wettreich struck him as a cool cookie. "He
- seemed like he could handle bad stuff.
- He said things with an air of confidence," Corson says. He believed
- Wettreich had learned from the weathering he had
- endured. "He's young," says Corson. "but he has been humbled."
-
- Corson and a partner decided to sell their rights to Digiphone to Camelot
- and Wettreich. "We knew he would work harder than others because he has more
- to lose," says Corson. "His image as far as running a company was lagging,
- Danny has been through hell and high water."
-
- In exchange for his interest in the Digiphone prototype, in February 1994
- Corson received royalties, cash, and a spot on Camelot's executive ladder.
- Corson won't disclose the total value of the package, but says it could
- amount to more than $1 million,
- depending on how well the product sells.
-
- By July 1994, Wettreich had begun putting bulletins on the Public Relations
- Newswire about his new vision for his company: "Camelot announces that it
- has discontinued operations of its remaining two financial services
- subsidiaries which completes the
- restructuring undertaken by Camelot during the last 12 months. We have
- closed or sold all of our businesses to concentrate on exciting new ventures
- such as CD-Rom software."
-
- By February 1995, Wettreich revealedmore about his plans about both the
- Mr.CD-ROM chain and Digiphone. Though the software was not yet available,
- Wettreich was touting it to investors through all the public-relations
- channels he could find.
-
- His dispatch led to some embarrassing moments.
-
- In an April 3, 1995, demonstration of Digiphone for a Dallas audience of
- bankers and other potential investors, Corson telephoned a colleague in
- Eugene, Oregon, using the software. The connection was made, but the
- Internet provider in Eugene unexpectedly disconnected the local user.
-
- Wettreich and Corson, red-faced, had to explain the snafu. "It was an
- eye-opener," recalls Corson, who termed the showing "disasterous." We had
- only a three-minute window of opportunity, "and some guys walked out of
- there thinking it didn't work."
-
- Stan Bunger, then an anchor for KRLD-1080 radio, attended the event. "It was
- pretty funny," Bunger recalls. "You could
- hear people jeering in the back of the room: "Buy a Mac." Bunger recalls an
- angry investor marching up to Corson, who was
- busy performing the demonstration, and demanding to know what the hell was
- wrong with the software.
-
- Amid the chaos, Wettreich's performance impressed observers. Recalls one
- financial reporter in attendance: "As the presentation went down in flames,
- he was very cool."
-
-
- In the long run, the embarrassing demonstration did little to dampen
- investors' interest in Camelot-and its hot new product. In June 1995, Clark
- Hunt, a grandson of H.L. Hunt and son of Lamar Hunt, along with partner
- Barrett Wissman, agreed to put $1.2 million into Camelot and to keep that
- investment in place for at least 12 months. Wissman declined to go into
- details about the decision, offering a comment that explains the gee-whiz
- appeal of
- Digiphone: "If there is a product [with which] you can make free
- long-distance calls, it's fascinating."
-
- Last November, Wettreich raised another $5.3 million with a private
- placement to institutional investors.
-
- The advertising copy touting Digiphone part of a $1 million
- campaign states its message simply: "Join the Digiphone revolu-
- tion. Call anywhere. Talk forever. Never pay long distance."
- The print ads include an unusual feature: CAML, Camelot Corp.'s
- stock symbol on the NASDAQ exchange.
-
- "I've never seen a company put its stock symbol on product advertising,"
- sneers Daniel Nissan, marketing director of New Jersey-based Vocaltec. Inc.,
- which offers Internet Phone, the only product competing directly with Digiphone.
-
- In truth, both Vocaltec and Camelot have a long way to go before giving long
- distance carriers sleepless nights.
-
- Both software products suffer from what is known as internet delay, brief
- but annoying gaps in conversations that last
- for parts of a second for U.S. calls and as much as a second and a half for
- international calls.
-
- Product backers contend that the savings from internet calling will far
- outweigh these minor annoyances, but they also suffer from the absence of an
- industry standard, making it even less likely that two internet users will
- have the compatible software necessary to talk long-distance. The prospect
- also remains that Internet long-distance telephone calls will go the way of
- video
- phones a much-ballyhooed concept yet to hook consumers.
-
- It's hard to tell how Digiphone, priced at about $50 in most stores, is
- moving so far. In September, the month Digiphone became available, Camelot
- reported that it had $2 million in preliminary orders. The compary has
- reported no subsequent sales figures.
-
- Also unclear is how the MR. CD-ROM stores are faring. Though only five are
- open now, Wettreich has raised expectations, predicting a phenomenal rate of
- growth: 100 franchise locations by the end
- of 1996.
-
- At the company-owned Mr. CD.ROM store on the corner of Preston and Forest
- Roads, business seemed brisk one pre-
- Christmas afternoon. In an aisle marked "EDUCATIONAL" in bright red lights,
- a mother bemoaned the dearth of offerings
- for her child's Macintosh computer, but at the cash register, the line was
- three deep.Each customer held two or three Cds, most priced at more than $10
- each, with the more expensive titles running as high as $100.
-
- For a December 4 article published in Computer Retail Week, Wettreich said
- that the prior weekend for Mr. CD-ROM "was
- very good,...basically what we had expected." He offered no specific sales
- figures then and declines to offer any now.
-
- Numbers from the quarter ending October 31-the most recent available show
- Camelot Corp.'s performance remains underwhelming.The company reported a net
- loss of $798,696 on revenues of $527,144.
-
- Though Camelot remains unprofitable, Wettreich exudes confidence about its
- future.
-
- For the first time, this past year he reported at least part of his own
- compensation in the company's annual report. In the
- past, Camelot's filings have always stated that Wettreich earned no salary
- directly from the company. Instead, Wettreich
- acknowledged in depositions, he was paid indirectly, through Wettreich
- Financial Consultants, which Camelot hired.
-
- The most recent annual report shows Wettreich has entered into a l0-year
- contract with an annual salary of $250,000 and a
- cash bonus equal to 5 percent of the company's annual pre-tax profits. The
- climb in Camelot's shares from a 52-week low of less
- than $1 per share has boosted the paper value of Wettreich's stock holdings
- by millions. With the stock price closing on
- Wednesday at $2.75 a share, the value of his family's 43.5 percent stake in
- Camelot equals $20.7 million. That total of beneficially held shares
- includes unexercised stock options Wettreich maintains as well as the
- holdings of his wife, her companies, and their children's trust.
-
- Wettreich, who for years operated on the edge of mainstream financial
- circles, also clearly now fully appreciates what favorable coverage from the
- business press can do for Camelot. At a recent computer industry trade show
- in Las Vegas,
- Wettreich says, he conducted interviews about his company and its software
- for at least five different television crews, including one from Germany.
-
- This story is another question. "I would only want to express a raised
- eyebrow about its relevance," he says about discussions of
- his track record. His concern: dwelling too much on his distant past-a
- period he defInes more than two years ago.
-
- "I would love to see a story that is 20 percent about yesterday and 80
- percent about today," Wettreich says. About his battles
- and bankruptcies of earlier days, Wettreich concedes; "The more inventive a
- company is about creating its public structure, the more it tends to invite
- litigation."
-
- How should one judge how well Camelot and Danny Wettreich is perfoming its
- job today, in Dallas, Texas, a seat of American capitalism?
-
- Its the stock price, stupid! By that measure if by few others it's still
- doing pretty well.
-
-
- END ARTICLE
- ************
- ***************************************
-
-
-
- What do you think? Can Camelot and it's management be trusted to safegaurd
- YOUR money, or will you be one more of the investors he leaves in the dirt
- when he feels it is convenient???
-
- Save your money.
- Do not buy Camelot products or stock!
-
-
-
-
-
-
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